Over at the Acton Institute’s PowerBlog, I discuss a recent article at Christianity Today on a mattress business whose Christian owners seek to transform what many see as “one of the sleaziest industries in the world.”
From the article:
Rietema and Steve Van Diest, both former campus ministers, are bringing rest—and integrity—back to a business largely devoid of it. Four years ago, a Christian entrepreneur invited the Colorado natives to begin deploying their relational abilities in strip malls rather than on college campuses. They now co-own three Urban Mattress stores in Denver and have franchised four more. And, they argue, their current work is just as important as their former ministry….
…”I don’t have to do mental gymnastics with the product I sell,” Van Diest says. “It’s not a frivolous item. It’s not an image-conscious product. People come here after being worn down by horrible sleep, replete with aches and pain. If we can provide them with a small glimpse of grace for a third of their lives, that’s kingdom work. That matters to God.”
There is plenty to admire about Urban Mattress, but one of the most striking features in the article is the intimate nature of many of their customer interactions. Here, I argue that Christians should pay close attention. The social, moral, and spiritual implications of Christian business – nay, all business – stretch beyond philanthropy and sound business practices:
On this, Urban Mattress provides a good lesson not only on the broader implications of our economic transactions, but also on the broader potential of Christian business in general. Far too often we confine our thinking about Christian business to areas like philanthropy or “corporate evangelism.” By going further and offering this type of personal customer service, these owners show us how there can be more exchange in exchange than we allow for or recognize, whether social, psychological, or spiritual.
When we engage in the marketplace, whether as producers or consumers, there is something transcendent already taking place. Something meaningful is happening at a deeper level of human interaction and cooperation. If we recognize this, embrace it, and integrate it into our overarching view of Christian mission, as these mattress merchants have so attentively done, the implications for broader social and spiritual development are far-reaching.
Read the full post here.